Case Studies

We might not know the answer to your challenge right now, but we do know how to get you there.

Our talent is to make an innovation challenge simple and fun. We have worked across most geographies, categories and customer groups more than once. Complex, political, and high-stake projects are delivered at speed.

With over 500 innovation projects completed, we know the hallmarks of success: You need a strategic partner, not a YES person. The best ideas are found in unexpected places. Expect occasional discomfort. Just enjoy the ride.

Sonos: The Future of Voice Control

If we can't outspend Amazon, Google and Apple how might we out-think them?

Sonos speaker

Converse: The Chuck II

How might we innovate to make the world's best-selling sneaker better?

Converse Chuck II

Pfizer: Nicorette Innovation Pipeline

How might we work more collaboratively to accelerate our speed of execution?


Almond Breeze: Five Year Roadmap

How might we establish a lean and agile innovation function overnight?

Almond breeze products

Nike: House Of Innovation

How might we create the most innovative direct to consumer experience in the world?

Nike shop

Bupa: Designing for Future Customers

How might we leverage in-house analysis to develop a breakthrough proposition?

Bupa book

Blue Diamond: The Future of Almonds

How might we give the business foresight into future growth opportunities?

The future of Almonds poster


How might we innovate to create the next billion-dollar beverage brand?

3x Pepsi LIFE WTR bottles

Barclays: The Future of Banking

How might we create the go-to retail bank of the future?

Barclays bank

General Electric: The Future of Refrigerators

Extreme Consumers. How might we discover our next competitive advantage?

Opal Ice Maker

Cambia Health: The Future of Healthcare

How might we become the champion of America’s Quality of Life?

Cambia presenting findings
Converse logo
Pfizer 2021 logo
Almond Breeze Logo
Nike Logo
Bupa Logo
Blue Diamond Logo
PepsiCo logo
Barclays Logo
General Electric Logo
Cambia Health Logo