How might we create a future roadmap for the home cleaning business?

Future-proof Innovation | Proposition Development | Inspirational Insight

 

The Fresh Brush Starter Kit has over 12,500 ratings on Amazon and scores 4.7/5.0

 

SC Johnson case study post it

SC Johnson’s Challenge

Scrubbing Bubbles was a successful brand within the SC Johnson portfolio, but the in-house innovation team wanted foresight into bathroom cleaning to ensure the brand continued to remain relevant. It wanted to maintain the brand equity with new products.

 

The Sense Worldwide Approach

Toiler cleaning is rarely discussed, but is relevant to us all. It is a task that most steer away from, giving little thought to how on how it could be improved, instead getting it out of the way as soon as possible.

To find a fresh perspective we needed to tap into extreme users; those giving cleaning the thought it needed to find improves. This led us to collaborate with homeowners living with OCD (Obsessive Compulsive Disorder). These collaborators were so interested in the minutiae of cleaning, they were willing to go into details that most people would rather not think about.

 

How The Sense Network Shaped The Future of Toilet Cleaning

During the discovery phase we observed an individual wrapping toilet paper around the head of a toilet brush. They used it to clean; then shook the paper off. The OCD homeowner wrapped the bristles of the brush in toilet paper to minimize contamination when it came into contact with the bowl. The thought of a contaminated brush, sitting next to the toilet all day and everyday, was unbearable for them. This observation is a textbook example of a latent or unarticulated need.

The Outcome

The Scrubbing Bubbles disposable toilet cleaner was born. It took a fringe behavior and accelerated it into the mainstream, with everyday consumers saying, “A must in every bathroom!”, “Least gross method of toilet cleaning” and “Saved me from a nervous breakdown”.

 

The Result

Large sales figures & positive reviews have made the product a must have for consumers. With over 12,500 ratings on Amazon the product scores a hefty 4.7/5.0.

 

Everyone is referring to the Sense Worldwide work as gold standard.

Market Research Director, SC Johnson International Markets

 

How might we find the next product for your pipeline?

Nike: House Of Innovation

How might we create the most innovative direct to consumer experience in the world?

Nike shop

Sonos: The Future of Voice Control

If we can't outspend Amazon, Google and Apple how might we out-think them?

Sonos speaker

Converse: The Chuck II

How might we innovate to make the world's best-selling sneaker better?

Converse Chuck II

PepsiCo: LIFEWTR

How might we innovate to create the next billion-dollar beverage brand?

3x Pepsi LIFE WTR bottles

Almond Breeze: Five Year Roadmap

How might we establish a lean and agile innovation function overnight?

Almond breeze products

Bupa: Designing for Future Customers

How might we leverage in-house analysis to develop a breakthrough proposition?

Bupa book

Pfizer: Nicorette Innovation Pipeline

How might we work more collaboratively to accelerate our speed of execution?

Nicorette

Blue Diamond: The Future of Almonds

How might we give the business foresight into future growth opportunities?

The future of Almonds poster

Barclays: The Future of Banking

How might we create the go-to retail bank of the future?

Barclays bank

General Electric: The Future of Refrigerators

Extreme Consumers. How might we uncover our next competitive advantage?

Cocktail waiter making a cocktail

Cambia Health: The Future of Healthcare

How might we become the champion of America’s Quality of Life?

Cambia presenting findings
Nike Logo
SONOS Logo
Converse logo
PepsiCo logo
Almond Breeze Logo
Bupa Logo
Pfizer Logo
Blue Diamond Logo
Barclays Logo
General Electric Logo
Cambia Health Logo
Open menu

The Future is Here ...

How might The Sense Network help you?

Send us an email. Say hello and ask us a question.

box-lets-chat

Not found what you are looking for?

Use this form to tell it like it is. We love feedback.