[15:12] Sam Eyre
Samsung, known for being a fast follower in the cellphone market, aimed to become a market leader by defining and leading the mobile service experience. Sense Worldwide was brought in to help Samsung envision the future and create a differentiated digital service portfolio for consumers and SMEs.
To understand the mobile landscape, we adopted a mobile-centric approach. We traveled across Europe in a mobile workshop space (a Fiat camper van), engaging with extraordinary members of The Sense Network, including high-tech mavens, perpetually mobile entrepreneurs, people who lived without a cellphone, and even an explorer.
By bringing them together with Samsung’s talented mobile design team, we embarked on a collaborative journey to explore new ways cellphones could enhance our lives. The insights and perspectives gathered from The Sense Network played a crucial role in shaping Samsung’s mobile innovation roadmap and development strategies.
Our collaborative efforts resulted in a comprehensive roadmap of technologies that would power Samsung’s cellphone strategy for the next three years. As a result, Samsung experienced significant growth in market share within the cellphone space, increasing by 27.13% from 2013 to 2016 (from 25.47% to 32.38%). This positive reception affirmed Samsung’s commitment to innovation and positioned them as a leader in the industry.
Phones are life and death to explorers. So when Sense Worldwide asked me to work with one of their clients to design a better one, I had a lot to say. Exploring is all about publicising yourself, wherever you are. I have a load of hacks for doing that-hopefully you’ll see some soon in your next phone.