Samsung became number two in the mobile phone category by being the fastest follower. But as a market leader, investors, users and partners expect it to define and lead mobile service experience design. Samsung wanted The Sense Network’s help to establish what the future looked like.
To understand mobile you need to go mobile! We hired a Winnebago to conduct design research across Europe, living on the road to stress-test mobile UX. Workshops with leading-edge users, experts and Samsung designers helped us to map user needs and inspire transformational concepts that will inform global innovation and development roadmaps.
We travelling the length of Europe in a mobile workshop space (OK, a Fiat camper van) to meet extraordinary technology users, from high-tech mavens to perpetually-mobile entrepreneurs to, yes, an explorer. We brought those people together with one of the world’s smartest mobile design teams to explore new ways that mobiles can help us live fuller lives.
A roadmap of technologies that would power one of the world’s leading electronics companies for the next 3 years.
Samsung’s market share grew by 27.13% between 2013 and 2016 (from 25.47% to 32.38%).
Phones are life and death to explorers. So when Sense Worldwide asked me to work with one of their clients to design a better one, I had a lot to say. Exploring is all about publicising yourself, wherever you are. I have a load of hacks for doing that-hopefully you’ll see some soon in your next phone.
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