Samsung became number two in the cellphone category by being the fastest follower. But to be a market leader, investors, users and partners expect you to define and lead mobile service experience design.
Samsung needed Sense Worldwide to establish what the future looked like.
A roadmap of technologies that powered Samsung’s cellphone strategy for the next 3 years.
Samsung’s market share within the cellphone space grew by 27.13% between 2013 and 2016 (from 25.47% to 32.38%). That is a good reception
To understand mobile you need to go mobile. We hired a Winnebago to conduct design research across Europe, living on the road to stress-test mobile UX. Workshops with leading-edge users, experts and Samsung designers helped us to map user needs and inspire transformational concepts. These discoveries would inform global innovation and development roadmaps.
We travelled the length of Europe in a mobile workshop space (OK, a Fiat camper van). We met extraordinary technology users, from high-tech mavens to perpetually mobile entrepreneurs, even an explorer. We brought them together with one of the world’s smartest mobile design teams to explore new ways that cellphones could help us live fuller lives.
Phones are life and death to explorers. So when Sense Worldwide asked me to work with one of their clients to design a better one, I had a lot to say. Exploring is all about publicising yourself, wherever you are. I have a load of hacks for doing that-hopefully you’ll see some soon in your next phone.