How might we innovate to become a 21st century news provider?

Market Foresight | Futureproof Innovation


Sense Worldwide’s approach to new consumption has been implemented across the world.

 

Reuters case study post it

Reuter’s Challenge

Online breaking news had become a commodity. Reuters urgently needed to differentiate its offering to stand out from competitors and maintain its brand equity.

 

The Sense Worldwide Approach

Sense Worldwide took a completely new approach to mapping the future of news consumption. Instead of looking at apps and technology, we looked at moods and modes of news consumption. Then we mapped the future opportunities for the news organisation in each of these approaches.

 

How The Sense Network Shaped The Future of News Consumption

By talking to Sensers that rely on the news to stay connected to the world around them (news junkies) and those who want to stay connected to their homes around the globe (expatriates), we were able to establish the ways in which people digest news.

There isn’t simply one way to absorb news; instead users approach a session with different intents and different levels of receptiveness. By mapping these we were able to work with web designers to ensure a newsfeed was able to cater for these different approaches.

Computer screen with code

The Outcome

The next time youʼre in a New York taxicab, compare its seatback Reuters news feed to the mockups above. Our experience designs were implemented throughout the world.

 

The Result

Reuters has taken the findings of the research and incorporated it into its reporting. Through the investment in the Stringr app it has revolutionised its news feed to make it quicker and more personal.

 

Sense Worldwide excels at ideation and working iteratively with clients to get to root issues, which aren’t always self-evident.

President, Thomson Reuters Media

 

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