How might we innovate to become a 21st century news provider?

Market Foresight | Futureproof Innovation

Sense Worldwide’s approach to new consumption has been implemented across the world.


Reuters case study post it

Reuter’s Challenge

Online breaking news had become a commodity. Reuters urgently needed to differentiate its offering to stand out from competitors and maintain its brand equity.


The Sense Worldwide Approach

Sense Worldwide took a completely new approach to mapping the future of news consumption. Instead of looking at apps and technology, we looked at moods and modes of news consumption. Then we mapped the future opportunities for the news organisation in each of these approaches.


How The Sense Network Shaped The Future of News Consumption

By talking to Sensers that rely on the news to stay connected to the world around them (news junkies) and those who want to stay connected to their homes around the globe (expatriates), we were able to establish the ways in which people digest news.

There isn’t simply one way to absorb news; instead users approach a session with different intents and different levels of receptiveness. By mapping these we were able to work with web designers to ensure a newsfeed was able to cater for these different approaches.

Computer screen with code

The Outcome

The next time youʼre in a New York taxicab, compare its seatback Reuters news feed to the mockups above. Our experience designs were implemented throughout the world.


The Result

Reuters has taken the findings of the research and incorporated it into its reporting. Through the investment in the Stringr app it has revolutionised its news feed to make it quicker and more personal.


Sense Worldwide excels at ideation and working iteratively with clients to get to root issues, which aren’t always self-evident.

President, Thomson Reuters Media


How might we future proof your business?

Nike: House Of Innovation

How might we create the most innovative direct to consumer experience in the world?

Nike shop

Sonos: The Future of Voice Control

If we can't outspend Amazon, Google and Apple how might we out-think them?

Sonos speaker

Converse: The Chuck II

How might we innovate to make the world's best-selling sneaker better?

Converse Chuck II


How might we innovate to create the next billion-dollar beverage brand?

3x Pepsi LIFE WTR bottles

Almond Breeze: Five Year Roadmap

How might we establish a lean and agile innovation function overnight?

Almond breeze products

Bupa: Designing for Future Customers

How might we leverage in-house analysis to develop a breakthrough proposition?

Bupa book

Pfizer: Nicorette Innovation Pipeline

How might we work more collaboratively to accelerate our speed of execution?


Blue Diamond: The Future of Almonds

How might we give the business foresight into future growth opportunities?

The future of Almonds poster

Barclays: The Future of Banking

How might we create the go-to retail bank of the future?

Barclays bank

General Electric: The Future of Refrigerators

Extreme Consumers. How might we uncover our next competitive advantage?

Cocktail waiter making a cocktail

Cambia Health: The Future of Healthcare

How might we become the champion of America’s Quality of Life?

Cambia presenting findings
Nike Logo
Converse logo
PepsiCo logo
Almond Breeze Logo
Bupa Logo
Pfizer Logo
Blue Diamond Logo
Barclays Logo
General Electric Logo
Cambia Health Logo
Open menu

The Future is Here ...

How might The Sense Network help you?

Send us an email. Say hello and ask us a question.


Not found what you are looking for?

Use this form to tell it like it is. We love feedback.