Reuters faced the challenge of differentiating its online breaking news offering in a highly competitive market. As breaking news became a commodity, Reuters needed to find innovative ways to stand out and maintain its brand equity.
To understand the future of news consumption, we took a unique approach. Rather than solely focusing on apps and technology, we delved into the moods and modes of news consumption. In collaboration with The Sense Network, we engaged with news junkies and expats who seek to stay connected to their homes across the globe. By gathering insights from these diverse perspectives, we gained a comprehensive understanding of how people digest news in different contexts.
Our comprehensive approach enabled us to map future opportunities for Reuters in each approach to news consumption. This informed the development of a newsfeed that catered to the varying intents and receptiveness of users. By collaborating with web designers, we ensured that Reuters’ newsfeed could accommodate the needs and preferences of its users.
As a result, our innovative experience designs were implemented by Reuters globally, transforming the way breaking news is delivered and consumed. From New York taxicabs to traditional news feeds, our approach reshaped the news consumption experience, enhancing Reuters’ ability to connect with its audience in the 21st century.
Sense Worldwide excels at ideation and working iteratively with clients to get to root issues, which aren’t always self-evident.
President, Thomson Reuters Media
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