Online breaking news had become a commodity. Reuters urgently needed to differentiate its offering. To stand out from competitors and maintain its brand equity.
There isn’t simply one way to access news; instead, users approach a session with different intents and different levels of receptiveness. By mapping these we were able to work with web designers to ensure a newsfeed was able to cater for these different approaches.
The next time youʼre in a New York taxicab, compare its seatback Reuters news feed to traditional feeds. Our experience designs were implemented by Reuters throughout the world.
Sense Worldwide took a completely new approach to mapping the future of news consumption. Instead of looking at apps and technology, we looked at moods and modes of news consumption. Then we mapped the future opportunities for the news organisation in each of these approaches.
We talked to Sensers that rely on the news to stay connected to the world around them, the news junkies. As well as those who want to stay connected to their homes around the globe, the expatriates. With their insight, we establish the ways in which people digest news.
Sense Worldwide excels at ideation and working iteratively with clients to get to root issues, which aren’t always self-evident.
President, Thomson Reuters Media
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