Case Studies

Experian: The Future of Personal Data

How might we innovate smarter when the market is innovating faster?

Future-proof Innovation | Inspirational Insight | Proposition Development | Breakthrough Strategy

Experian now engages in annual hackathons to find breakthrough thinking

Experian’s Challenge

Experian is a financial services heavyweight, but its portfolio is dominated by just one product – Credit Expert. Experian came to Sense Worldwide to help it identify disruptive opportunities outside of the core business that would drive growth in years to come and future-proof the business against new entrants.

The Sense Worldwide Approach

Experian is an established brand that, due to its size, struggles to keep up with the agility of smaller challengers, startups & disruptors. So the key was to utilise the brand’s strengths and instead of relying on speed, rely on smarts.

Who better to help them improve their innovation pipeline & their speed than entrepreneurs who are already doing this for themselves?

How The Sense Network Increased the Speed of Innovation

We engaging entrepreneurial communities in both the UK & USA. These radical thinkers shared their insight & techniques to create a process that would identify valuable ideas and get them to a point that the in-house innovation team could deliver viable offerings in a timely manner.

The entrepreneurs were able to work together to designed market-ready B2C propositions powered by personal data.

The Outcome

Having identified personal data as a key area of opportunity, we created an open innovation platform that brought together leading-edge entrepreneurs, designers and technologists in London and San Francisco. We adopted agile methodologies to iterate winning propositions within a beta testing community. Ultimately this culminating in two-day hackathons in the two cities

The Result

Experian still carries out Hackathons to this day, with the 2020 edition moving online due to Covid. The propositions ideated at these sessions are then picked up by Experian’s innovation team. It has proved an effective way to deliver breakthrough strategies.