Collaborate with your future customers. Co-create with The Sense Network. Prototype. Test. Learn. Iterate. Validate. Launch. This is the smart way to innovate.
If you’re not creating with your future customers, you’re not creating for them. This should be a mantra for anybody who has customers, B2B or B2C.
Collaborate with your future customers in The Sense Network. Develop empathy for their aspirations, attitudes, and behaviors. Identify pain points, and articulate their unmet needs. Tap their Creative Intelligence to prototype value propositions based on original insight; understand what resonates, what is valued, what will drive behavior change. Experiment; get fast feedback. Reflect on responses. Optimize and validate your propositions; ready for execution and launch.
Sense Worldwide leveraged their network of connected, progressive thinkers and doers to deliver a series of co-design events that allowed a dialogue between the corporate and the cool.
Principal User Experience Director, Vodafone
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