Co-create with your future consumer
Our mantra: if you’re not creating with your future consumers, you’re not creating for them. For any leading brand, it is essential to understand the future if you want to develop a breakthrough strategy or inspire product design plans. But that is easier said than done.
This is why we collaborate with people who are shaping the future; The Sense Network. In collaboration with outliers, leading-edge consumers, and a few crazy ones, we help brand and product teams to see things differently and think differently. You need to understand how culture is evolving and build empathy for future consumer needs if you are going to speak to them.
Create and activate with cultural relevance
The Sense Network brings smart, articulate, and culturally-savvy voices into the product design process and brand planning cycle. Their radically fresh insights reveal new culturally relevant communications territories for your brand and provide creative direction for your product design teams.
Extreme consumers are found at the edges of culture. The Sense Network is where they call home. These unique individuals demonstrate a deep cultural knowledge of brand and product experiences. They can discuss in detail the pain points and latent needs of a category. An immersion into their lives, values, attitudes, and behaviors will expand the minds of your brand and product teams.
This is a potent point of view that conventional consumer research cannot deliver. It represents the insight needed to move beyond your current market and speak to your future consumer.
How We Work
We use an agile approach when engaging The Sense Network to work on your innovation challenge. By breaking the process down into distinct loops, we keep the cost and timing transparent, build on our successes, and ensure your expectations are met.
Sense Worldwide is not a supplier. We are a strategic partner. We work best when collaborating with your team at each stage. This reduces risk and ensures you can start acting on our output. Together we will learn with every loop, deliver value, and generate breakthrough results.
Below is an example workflow:
1. Mind Expansion
2. Opportunity Mapping
Go wide, gather radically diverse perspectives and reframe your category
Go deep and identify emerging and under-met consumer needs
Defining the most fertile opportunity spaces for future growth
Co-create and stress-test propositions with your future consumers
A pipeline of breakthrough propositions to champion your category
The Sense Network is your unfair competitive advantage
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