Category leaders know that the only way to stay ahead of the competition is to see things differently, think differently, and innovate. This is easy to say, but difficult to do.
Brands are constantly under scrutiny; to talk the talk and walk the walk, live up to brand promises and deliver faultless product experiences. It is no longer enough to compare your brand experience to that of category peers. Expectations are raised because customers benchmark brand experiences across categories. We must see beyond the obvious and raise the bar.
In a diverse, omnichannel world, we turn to The Sense Network to set new benchmarks, so that we can exceed them. Cultural creators, outliers, and disrupters provide a radically fresh perspective on your category; one that conventional research cannot show you. We identify plausible new ideas from the edges of culture. We work with you to accelerate these ideas into the mainstream.
Talk the talk, walk the walk and disrupt your category: co-create distinctive brand propositions with The Sense Network, discover new creative communications territories and define a disruptive purpose to challenge category conventions. Together we will design game-changing brand experiences that will delight your customers and surprise category competitors.
At Sense Worldwide we use an agile approach when tackling innovation challenges. By breaking the process down into distinct loops, we build on our successes, deliver on expectations, while keeping costing transparent.
We work as a partner. We collaborate with your teams every step of the way. Together we learn from each loop. This reduces waste and ensures your teams can work simultaneously with what has been learned at each stage.
|1. Mind Expansion||2. Opportunity Mapping||3. Co-create||4. Define||5. Pipeline|
|Go wide, gather radically diverse perspectives and reframe your category||Go deep and identify emerging and under-met consumer needs||Defining the most fertile opportunity spaces for future growth||Co-create and stress-test propositions with your future consumers||A pipeline of breakthrough propositions to champion your category|
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