How might we leverage in-house analysis to develop a breakthrough proposition?

Market Foresight | Inspirational Insight | Proposition Development | Breakthrough Strategy

 

Between 2017 and 2019 annual revenue in Europe and Latin America has risen £988m (or 35%)

 

Bupa case study post it

Bupa’s Challenge

The CMO of Bupa called us to say that they had read a book about your unique approach; and that they would like you to deliver a breakthrough strategy for one of their fast growing markets, Latin America.

 

The Sense Worldwide Approach

The Bupa team in Miami had done a first class job in collating market data and analysing the strategic opportunity. However, they were smart enough to know that they needed to make a creative leap. They knew they needed to be challenged, to break away from the cognitive entrenchment of how ‘business as usual’ decisions were made. They wanted business unusual. They wanted a breakthrough strategy; they did not want focus group ideas.

 

How The Sense Network Shaped The Future of Healthcare

Focus groups create a big problem for innovators; they recruit everyday people, who unsurprisingly, come up with everyday ideas. The advantage that The Sense Network brings is cognitive diversity. Rather than everyday perspectives they bring extreme, even radical perspectives, which test internal hunches and hypotheses harder. This leads to better, more valuable ideas that ultimately everyday people will want and desire.

Extreme users come in all shapes, sizes, ages and professions. One such radical thinker was an outspoken grandmother who provided unique insight into healthcare having raised a family and seen healthcare’s transformation over the decades. She share her approaches & aspirations for what she has been wanting for her loved ones.

The Outcome

Armed with an improved understanding of the market and what type of healthcare provision would resonate within the emerging LATAM consumers, Bupa were able to tailor their offering. The rejection of a ‘cookie cutter’ approach would deliver an insurance offering that reflected the unique demands to the region.

 

The Result

With Bupa’s investment in the Latin American market, annual revenue from the Europe and Latin America rose £988m or 35% (from £2,865m in 2017 to £3,853m in 2019).

 

Thank you for bringing your unique methodology, experience and The Sense Network to help us better understand our future customers. The process we went through will enable us to create a healthcare experience that is more authentically connected with what people need than what is currently available. Now we know the whys and whats; we will work hard to ensure that the delivery honors that. It has been a true pleasure.

Exec, Bupa

 

How might we help you capitalize on an emerging market?

Nike: House Of Innovation

How might we create the most innovative direct to consumer experience in the world?

Nike shop

Sonos: The Future of Voice Control

If we can't outspend Amazon, Google and Apple how might we out-think them?

Sonos speaker

Converse: The Chuck II

How might we innovate to make the world's best-selling sneaker better?

Converse Chuck II

PepsiCo: LIFEWTR

How might we innovate to create the next billion-dollar beverage brand?

3x Pepsi LIFE WTR bottles

Almond Breeze: Five Year Roadmap

How might we establish a lean and agile innovation function overnight?

Almond breeze products

Bupa: Designing for Future Customers

How might we leverage in-house analysis to develop a breakthrough proposition?

Bupa book

Pfizer: Nicorette Innovation Pipeline

How might we work more collaboratively to accelerate our speed of execution?

Nicorette

Blue Diamond: The Future of Almonds

How might we give the business foresight into future growth opportunities?

The future of Almonds poster

Barclays: The Future of Banking

How might we create the go-to retail bank of the future?

Barclays bank

General Electric: The Future of Refrigerators

Extreme Consumers. How might we uncover our next competitive advantage?

Cocktail waiter making a cocktail

Cambia Health: The Future of Healthcare

How might we become the champion of America’s Quality of Life?

Cambia presenting findings
Nike Logo
SONOS Logo
Converse logo
PepsiCo logo
Almond Breeze Logo
Bupa Logo
Pfizer Logo
Blue Diamond Logo
Barclays Logo
General Electric Logo
Cambia Health Logo
Open menu

The Future is Here ...

How might The Sense Network help you?

Send us an email. Say hello and ask us a question.

box-lets-chat

Not found what you are looking for?

Use this form to tell it like it is. We love feedback.