What we do
Expect the unexpected. Unconventional global perspectives on future consumer needs, categories, and cultural trends; from the people creating them.
If you are using focus groups to inspire your innovation, you are doing it wrong. Why speak to a group of people who are recruited to be the same? Don’t restrict yourself to a convergent, local view when you can have global, diverse views for the same investment.
Inspiration can come from anywhere, cast your net wide; tap into creative intelligence from The Sense Network across the globe. Gather divergent perspectives on emerging trends from the edges of culture. Find diverse consumers who speak with authority on category conventions, the problems to solve, and the unmet needs you can design for. This is exponential insight; rapid, global and abundant.
This is fricking awesome! Exactly what we are after! Thank you for such a quick turnaround and for such brilliant outputs. This is an excellent piece of work.
Head of Strategy, BBH/ZAG
Schedule 30 minutes on our calendar for an initial chat about your innovation challenge; and to discuss the smart ways you can engage The Sense Network.
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