What we do

Inspirational Insight

Expect the unexpected. Unconventional global perspectives on future consumer needs, categories, and cultural trends; from the people creating them.

If you are using focus groups to inspire your innovation, you are doing it wrong. Why speak to a group of people who are recruited to be the same? Don’t restrict yourself to a convergent, local view when you can have global, diverse views for the same investment.

Inspiration can come from anywhere, cast your net wide; tap into creative intelligence from The Sense Network across the globe. Gather divergent perspectives on emerging trends from the edges of culture. Find diverse consumers who speak with authority on category conventions, the problems to solve, and the unmet needs you can design for. This is exponential insight; rapid, global and abundant.

This is fricking awesome! Exactly what we are after! Thank you for such a quick turnaround and for such brilliant outputs.
 This is an excellent piece of work.

Head of Strategy, BBH/ZAG

Kellogg’s: Redefining Sexy

How might we better understand the meaning of sexy?


Blue Diamond: The Future of Almonds

How might we give the business foresight into future growth opportunities?


Nike: House Of Innovation

How might we create the most innovative direct to consumer experience in the world?


Bupa: Designing for Future Customers

How might we leverage in-house analysis to develop a breakthrough proposition?


Blue Diamond: The Future of Almonds

How might we give the business foresight into future growth opportunities?


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Supercharge your innovation today.
Inject Creative Intelligence from The Sense Network.

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Schedule 30 minutes on our calendar for an initial chat about your innovation challenge; and to discuss the smart ways you can engage The Sense Network.

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Say Hello… will your curiosity leads to chemistry between us? Request an informal chat on zoom or face to face in New York or London. Set up an informal chat:

USA Neil Cooper
Europe Alex Rueckheim
Global Jeremy Brown