How we help
Who else we help
The Known Knowns
Market incumbents, organizations needing to turn their fortunes around, and disruptive newcomers all share a challenge… The demands from shareholders, analysts, and boardrooms to deliver innovative growth and breakthrough result. This is a ‘known known’.
As a leader, you need a clear point of view. You must look ahead, to the sides, and behind you. You look back because you want to build on your brand equity and heritage. You look to the left and the right to understand your competition and where disruption might come from. You look forward to your future. It is your job to know not only what you could do, but crucially what you should do.
The Unknown Unknowns
A conventional management consultancy approach to strategy development can only ever be 75% complete. ‘Unknown unknowns’ present a blind spot; whether these are disruptions or opportunities. At Sense Worldwide we work with brave leaders who want to embrace the ambiguity of uncertainty.
With our help you will tap into The Sense Network; a unique community of industry outliers, rebels, and disrupters who help leaders see things differently and think differently. With their fresh perspective, you will develop a robust point of view and vision for the future. They are proven to shed light on this fourth quadrant.
Reframe your future and meet the demands of shareholders, analysts, and boardrooms. Inspire breakthrough innovation and help mitigate risk by identifying unknown opportunities. Future-proof your organization.
What are your jobs to be done?
How We Work
We use an agile approach when engaging The Sense Network to work on your innovation challenge. By breaking the process down into distinct loops, we keep the cost and timing transparent, build on our successes, and ensure your expectations are met.
Sense Worldwide is not a supplier. We are a strategic partner. We work best when collaborating with your team at each stage. This reduces risk and ensures you can start acting on our output. Together we will learn with every loop, deliver value, and generate breakthrough results.
Below is an example workflow:
1. Mind Expansion |
2. Opportunity Mapping |
3. Co-create |
4. Define |
5. Pipeline |
Go wide, gather radically diverse perspectives and reframe your category |
Go deep and identify emerging and under-met consumer needs |
Defining the most fertile opportunity spaces for future growth |
Co-create and stress-test propositions with your future consumers |
A pipeline of breakthrough propositions to champion your category |
The Sense Network is your unfair competitive advantage
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