Disrupt your category
Category leaders know that the only way to stay ahead of the competition is to see things differently, think differently, and innovate. This is easy to say, but difficult to do.
Brands are under constant scrutiny; to talk the talk and walk the walk, live up to brand promises, and deliver faultless product experiences.
It is no longer enough to compare your brand experience to that of category peers. Expectations are raised because customers are benchmarking brand experiences across categories. To win over existing customers and future consumers you must see beyond the obvious, learn from others, and raise the bar.
Activate with purpose
In a diverse, omnichannel world, we set new benchmarks by turning to The Sense Network. The cultural creators, outliers, and disrupters who provide a radically fresh perspective on your category; one that conventional research cannot deliver. Their unique view on the world, formed at the edges of culture enable us to identify plausible new ideas. We work with you to accelerate these ideas into the mainstream.
Talk the talk, walk the walk, and disrupt your category: co-create distinctive brand propositions with The Sense Network, discover new creative communications territories, and define a disruptive purpose to challenge category conventions. Together we will design game-changing brand experiences that will delight your customers and surprise category competitors.
What are your jobs to be done?
How We Work
We use an agile approach when engaging The Sense Network to work on your innovation challenge. By breaking the process down into distinct loops, we keep the cost and timing transparent, build on our successes, and ensure your expectations are met.
Sense Worldwide is not a supplier. We are a strategic partner. We work best when collaborating with your team at each stage. This reduces risk and ensures you can start acting on our output. Together we will learn with every loop, deliver value, and generate breakthrough results.
Below is an example workflow:
1. Mind Expansion
2. Opportunity Mapping
Go wide, gather radically diverse perspectives and reframe your category
Go deep and identify emerging and under-met consumer needs
Defining the most fertile opportunity spaces for future growth
Co-create and stress-test propositions with your future consumers
A pipeline of breakthrough propositions to champion your category
The Sense Network is your unfair competitive advantage
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