Whether you are a brave market leader or an organization that desperately needs to turn its fortunes around. The demands from shareholders, analysts, and boardrooms to deliver innovative growth and breakthrough results is a ‘known known’.
As a leader, you need a clear point of view. You must look to the left, to the right, behind you, and look forward. You look back because you want to build on your heritage and brand equity. You look to the left and the right because you need to understand your competition and where disruption might come from. As you look forward, to see where you’re going, you need to know not only what you could do, but crucially what you should do.
A conventional consultancy approach to strategy development will only ever be 75% complete. The ‘unknown unknowns’, whether disruptions or opportunities, elude them. We embrace the ambiguity of the ‘unknown unknowns’ because we know how to uncover them. The Sense Network is a unique community of industry outliers, rebels, and disrupters who help leaders to see things differently and think differently to develop a robust point of view and vision for the future.
Reframe your future today. Take a step back and ask, what business are we really in? To create your future vision we will gather valuable diverse perspectives and reframe how your assets, capabilities, and equity can be leveraged. This unconventional insight will inspire breakthrough innovation and help mitigate risk. In collaboration with The Sense Network, we will identify unknown opportunities and future proof your organization.
At Sense Worldwide we use an agile approach when tackling innovation challenges. By breaking the process down into distinct loops, we build on our successes, deliver on expectations, while keeping costing transparent.
We work as a partner. We collaborate with your teams every step of the way. Together we learn from each loop. This reduces waste and ensures your teams can work simultaneously with what has been learned at each stage.
|1. Mind Expansion||2. Opportunity Mapping||3. Co-create||4. Define||5. Pipeline|
|Go wide, gather radically diverse perspectives and reframe your category||Go deep and identify emerging and under-met consumer needs||Defining the most fertile opportunity spaces for future growth||Co-create and stress-test propositions with your future consumers||A pipeline of breakthrough propositions to champion your category|
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