We see things differently, think differently, and help you to innovate.


Have a project in mind? Schedule time and talk with the team…

Breakthrough thinking needs people with different minds to deliver different outcomes.

We collaborate with creators: outliers, misfits, rebels, and the crazy ones to understand the future and develop breakthrough strategies.

We are experts in harnessing cognitive diversity at scale to help leaders, innovators and teams see things differently and think differently. Our unique source of divergent perspective is channeled from The Sense Network. We are home to 5,000+ creators from over 1,000 cities worldwide.

We work as one team. In collaboration with The Sense Network and our partners, we use agile workflows to expand minds; understand future customer needs, identify growth opportunities, reframe organizations and brands, disrupt categories, derisk pipelines, ideate, iterate, validate and deliver breakthrough innovation.

Since 1999, many of the world’s most innovative companies have collaborated with The Sense Network to help them be more innovative.

The Sense Network. The home of Creative Intelligence.

Your future can be found here. We understand the future because we already live there; with the people who create it, The Sense Network. This is the power of cognitive diversity, at scale.

We apply Creative Intelligence from The Sense Network to innovation challenges. We collaborate, to make things better and make better things, for people, planet and business.


Network Members


Global Cities


Collaborative Hours


Future-proofed Projects

Featured in:

Nike: House Of Innovation

How might we create the most innovative direct to consumer experience in the world?

Nike shop

Sonos: The Future of Voice Control

If we can't outspend Amazon, Google and Apple how might we out-think them?

Sonos speaker

Converse: The Chuck II

How might we innovate to make the world's best-selling sneaker better?

Converse Chuck II


How might we innovate to create the next billion-dollar beverage brand?

3x Pepsi LIFE WTR bottles

Almond Breeze: Five Year Roadmap

How might we establish a lean and agile innovation function overnight?

Almond breeze products

Kellogg’s: Redefining Sexy

How might we better understand the meaning of sexy?

Man & Woman smoking

Bupa: Designing for Future Customers

How might we leverage in-house analysis to develop a breakthrough proposition?

Bupa book

Pfizer: Nicorette Innovation Pipeline

How might we work more collaboratively to accelerate our speed of execution?


Blue Diamond: The Future of Almonds

How might we give the business foresight into future growth opportunities?

The future of Almonds poster

Barclays: The Future of Banking

How might we create the go-to retail bank of the future?

Barclays bank

General Electric: The Future of Refrigerators

Extreme Consumers. How might we discover our next competitive advantage?

Cocktail waiter making a cocktail

Cambia Health: The Future of Healthcare

How might we become the champion of America’s Quality of Life?

Cambia presenting findings
Nike Logo
Converse logo
PepsiCo logo
Almond Breeze Logo
Kellogg's Logo
Bupa Logo
Pfizer Logo
Blue Diamond Logo
Barclays Logo
General Electric Logo
Cambia Health Logo