Innovation is driven by people with 
Creative Intelligence.

This is a uniquely human skill; the ability to understand, interpret and act with imagination.

Often these people are outliers, misfits, rebels; the crazy ones. You might be one too. Since 1999, we have built a home for these extraordinary individuals.

The Sense Network. The home of Creative Intelligence.

Your future can be found here. We understand the future because we already live there; with the people who create it, The Sense Network. This is the power of cognitive diversity, at scale.

We apply Creative Intelligence from The Sense Network to innovation challenges. We collaborate, to make things better and make better things, for people, planet and business.

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Network Members


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Collaborative Hours


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Future-proofed Projects


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Nike: House Of Innovation

How might we create the most innovative direct to consumer experience in the world?

Nike shop

Sonos: The Future of Voice Control

If we can't outspend Amazon, Google and Apple how might we out-think them?

Sonos speaker

Converse: The Chuck II

How might we innovate to make the world's best-selling sneaker better?

Converse Chuck II

PepsiCo: LIFEWTR

How might we innovate to create the next billion-dollar beverage brand?

3x Pepsi LIFE WTR bottles

Almond Breeze: Five Year Roadmap

How might we establish a lean and agile innovation function overnight?

Almond breeze products

Kellogg’s: Redefining Sexy

How might we better understand the meaning of sexy?

Man & Woman smoking

Bupa: Designing for Future Customers

How might we leverage in-house analysis to develop a breakthrough proposition?

Bupa book

Pfizer: Nicorette Innovation Pipeline

How might we work more collaboratively to accelerate our speed of execution?

Nicorette

Blue Diamond: The Future of Almonds

How might we give the business foresight into future growth opportunities?

The future of Almonds poster

Barclays: The Future of Banking

How might we create the go-to retail bank of the future?

Barclays bank

General Electric: The Future of Refrigerators

Extreme Consumers. How might we uncover our next competitive advantage?

Cocktail waiter making a cocktail

Cambia Health: The Future of Healthcare

How might we become the champion of America’s Quality of Life?

Cambia presenting findings
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