Blue Diamond grew on the rising tide of plant-based consumer demand which attracted larger competitive players. They needed to innovate to stay ahead and they needed to do it fast.
Almonds are a superfood; and consumers who seek plant-forward, healthier lifestyles have embraced the benefits of almonds. The market lead that Almond Breeze created, was driven in part by the business understanding the needs of niche consumers, in this instance lactose-intolerant consumers. We wanted to understand how to transition Almond Breeze from market disruptor to shelf stable food.
Almond Breeze’s legacy created a natural fit for The Sense Network which helps identify future innovation opportunities at the edges of culture. We engaged Sensers from around the globe to build a five year roadmap for the humble almond. With the help of extreme users, such as a vegan forager from East London, we were able to map out a pipeline of innovation that would ensure Almond Breeze remained relevant in a crowded space.
Within 18 weeks, the global talents of The Sense Network were harnessed. Sense Worldwide delivered an end-to-end innovation process of discovery, definition, design and development to create a robust, quantitatively tested five-year roadmap.
Blue Diamond have maintained their marketing leading position in an increasingly competitive market by remaining agile; able to innovate quickly and deliver market disrupting products at speed.
I really value you guys and I hope you are ready to stay close to us because I can’t imagine a world where you’re not with us going forward.
VP Innovation, Blue Diamond Growers
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