Blue Diamond Growers, the world’s largest cooperative producer of almonds, faced the challenge of maintaining their market-leading position in a competitive landscape. As the demand for plant-based products grew and attracted larger players, Blue Diamond needed to establish a lean and agile innovation function to drive rapid product development and stay ahead of the competition.
To address this challenge, Sense Worldwide collaborated with Blue Diamond and harnessed the global talents of The Sense Network. We aimed to enable Blue Diamond to navigate the changing market landscape and identify key growth opportunities.
During the process, we engaged with niche consumers, including lactose-intolerant individuals seeking plant-forward, healthier alternatives. Their unique needs and preferences were crucial in shaping Blue Diamond’s innovation strategy. Additionally, we collaborated with a vegan forager from East London, who provided invaluable insights into emerging trends and consumer demands within the plant-based food space. By tapping into the expertise of these extreme users, we ensured that Blue Diamond’s innovation roadmap aligned with the evolving needs and expectations of niche consumer segments.
In just 18 weeks, Sense Worldwide delivered a comprehensive end-to-end innovation process that encompassed discovery, definition, design, and development. This resulted in a robust five-year innovation roadmap for Blue Diamond.
By establishing a lean and agile innovation function, Blue Diamond remained responsive to market demands and secured ongoing success. Enabled them to swiftly introduce disruptive products like XTREMES Snack Nuts.
I really value you guys and I hope you are ready to stay close to us because I can’t imagine a world where you’re not with us going forward.
VP Innovation, Blue Diamond Growers
