How might we create the most innovative direct to consumer experience in the world?

In 2015, CEO and President Mark Parker set an ambitious revenue goal; USD50 billion by 2020. A journey to take Nike to new heights. To achieve this goal we worked with the retail innovation team to pursue a Direct to Consumer (DTC) strategy that would capture more revenue and margin for the business.

As one of the most innovative companies in the World, a me-too strategy is not an option. To future-proof Nike’s innovation plans, a collaboration with The Sense Network was the only choice for the Global Vice President of Nike Retail Experience.

The Sense Network set out to understand the state of the art in retail and digital consumer experiences across the globe. Using this insight as inspiration, our task was to design a consumer journey that would exceed this benchmark: experience touchpoints that would communicate and demonstrate pinnacle Nike product and service innovations.

The outcome of this project, The House of Innovation, opened its doors in November 2018 and can be found on the corner of Fifth Avenue and 52nd Street in New York and since, many other key cities throughout the world.

“Inside, the promise of living retail comes to life. On each floor, groundbreaking features offer spaces and experiences that are both personal and responsive. Throughout, consumers can enjoy services that are deeply customizable and effortlessly smart and seamless.”

Nike: House Of Innovation

How might we create the most innovative direct to consumer experience in the world?

Nike shop

Sonos: The Future of Voice Control

If we can't outspend Amazon, Google and Apple how might we out-think them?

Sonos speaker

Converse: The Chuck II

How might we innovate to make the world's best-selling sneaker better?

Converse Chuck II

PepsiCo: LifeWTR

How might we innovate to create the next billion-dollar beverage brand?

3x Pepsi LIFE WTR bottles

Almond Breeze: Five Year Roadmap

How might we establish a lean and agile innovation function overnight?

Almond breeze products

Bupa: Designing for Future Customers

How might we leverage in-house analysis to develop a breakthrough proposition?

Bupa book

Pfizer: Nicorette Innovation Pipeline

How might we work more collaboratively to accelerate our speed of execution?


Blue Diamond: The Future of Almonds

How might we give the business foresight into future growth opportunities?

The future of Almonds poster

Barclays: The Future of Banking

How might we create the go-to retail bank of the future?

Barclays bank

General Electric: The Future of Refrigerators

Extreme Consumers. How might we uncover our next competitive advantage?

Cocktail waiter making a cocktail

Cambia Health: The Future of Healthcare

How might we become the champion of America’s Quality of Life?

Cambia presenting findings
Nike logo
Sonos logo
Converse logo
PepsiCo logo
Almond Breeze logo
Bupa logo
Pfizer logo
Blue Diamond logo
Barclays logo
General Electric logo
Cambia logo
Open menu

The Future is Here ...

How might The Sense Network help you?

Send us an email. Say hello and ask us a question.


Not found what you are looking for?

Use this form to tell it like it is. We love feedback.

  • This field is for validation purposes and should be left unchanged.