How might we create the most innovative direct to consumer experience in the world?

In 2015, CEO and President Mark Parker set an ambitious revenue goal; USD50 billion by 2020. A journey to take Nike to new heights. To achieve this goal we worked with the retail innovation team to pursue a Direct to Consumer (DTC) strategy that would capture more revenue and margin for the business.

As one of the most innovative companies in the World, a me-too strategy is not an option. To future-proof Nike’s innovation plans, a collaboration with The Sense Network was the only choice for the Global Vice President of Nike Retail Experience.

The Sense Network set out to understand the state of the art in retail and digital consumer experiences across the globe. Using this insight as inspiration, our task was to design a consumer journey that would exceed this benchmark: experience touchpoints that would communicate and demonstrate pinnacle Nike product and service innovations.

The outcome of this project, The House of Innovation, opened its doors in November 2018 and can be found on the corner of Fifth Avenue and 52nd Street in New York and since, many other key cities throughout the world.

“Inside, the promise of living retail comes to life. On each floor, groundbreaking features offer spaces and experiences that are both personal and responsive. Throughout, consumers can enjoy services that are deeply customizable and effortlessly smart and seamless.”

Open menu

Supercharge your innovation today.
Inject Creative Intelligence from The Sense Network.

Have a project in mind?

Schedule 30 minutes on our calendar for an initial chat about your innovation challenge; and to discuss the smart ways you can engage The Sense Network.

Schedule time to discuss a brief

Want to learn more?

Request specific information about a speaking opportunity, media inquiry or how you would like to collaborate with The Sense Network. Complete the form below:

  • This field is for validation purposes and should be left unchanged.


Say Hello… will your curiosity leads to chemistry between us? Request an informal chat on zoom or face to face in New York or London. Set up an informal chat:

USA Neil Cooper
Europe Alex Rueckheim
Global Jeremy Brown