How might we give the business foresight into future growth opportunities?

Where are we? Where do we want to go? How are we going to get there? These three questions are fundamental to the strategic planning process and essential to any business looking to invest in innovation.

Blue Diamond Growers, despite being a business that is 100 years old, had only recently established a consumer division. There was a lot of heavy lifting to do: Documents to gather containing secondary and primary data on categories, consumers and markets. Stakeholder interviews, to mine the tacit knowledge within the business, and also to understand the current knowledge gaps.

The next step was all about looking to the future. We tapped the expertise and knowledge of The Sense Network. Around the globe we brought to life how almonds are being used day to day; but most importantly The Sense Network helped us to identify the emerging evidence of Almond innovation across categories beyond food. As the largest handler of Almonds in the world it was critical for Blue Diamond to be authoritative on these nascent opportunities.

Once the information is gathered, it is synthesised and the storytelling begins. The result of this activity is The Almond Book. A beautifully designed foundational document that tells the story of Blue Diamond Growers past, present and future; it helps to onboard newcomers to the business, inspire strategic partners and guide strategic leadership.

Nike: House Of Innovation

How might we create the most innovative direct to consumer experience in the world?

Nike shop

Sonos: The Future of Voice Control

If we can't outspend Amazon, Google and Apple how might we out-think them?

Sonos speaker

Converse: The Chuck II

How might we innovate to make the world's best-selling sneaker better?

Converse Chuck II

PepsiCo: LifeWTR

How might we innovate to create the next billion-dollar beverage brand?

3x Pepsi LIFE WTR bottles

Almond Breeze: Five Year Roadmap

How might we establish a lean and agile innovation function overnight?

Almond breeze products

Bupa: Designing for Future Customers

How might we leverage in-house analysis to develop a breakthrough proposition?

Bupa book

Pfizer: Nicorette Innovation Pipeline

How might we work more collaboratively to accelerate our speed of execution?


Blue Diamond: The Future of Almonds

How might we give the business foresight into future growth opportunities?

The future of Almonds poster

Barclays: The Future of Banking

How might we create the go-to retail bank of the future?

Barclays bank

General Electric: The Future of Refrigerators

Extreme Consumers. How might we uncover our next competitive advantage?

Cocktail waiter making a cocktail

Cambia Health: The Future of Healthcare

How might we become the champion of America’s Quality of Life?

Cambia presenting findings
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