Blue Diamond Growers is over 100 years old. They produce over 80% of the world’s annual almond supply. Despite this, they had only recently established a consumer division. They had three fundamental questions to answer in order to focus their strategic planning and investment into innovation. Where are we? Where do we want to go? How are we going to get there?
Once the information was gathered, it was synthesised and the storytelling began. The result of this activity was The Almond Book. A beautifully designed foundational document that tells Blue Diamond Growers story; past, present and future.
The Almond Book is used to onboard newcomers, inspire strategic partners and guide strategic leadership. The clarity the book provides allows Blue Diamond to develop new product lines. These include the Crafted Gourmet Almond snack and EXTREMES Snack Nuts.
Sense Worldwide was called in to collate and synthesis internal knowledge. But to succeed, this task required insight into Blue Diamond’s future consumers.
There was a lot of heavy lifting to do. Gathering documents containing primary and secondary data on categories, consumers, and markets. Stakeholder interviews, to mine the tacit knowledge within the business and understand the current knowledge gaps. The next step was all about looking to the future. We tapped the expertise and knowledge of The Sense Network.
Around the globe, we brought to life how almonds are being used day-to-day. Most importantly The Sense Network identified emerging evidence of almond innovation across categories, beyond food. As the largest handler of almonds in the world it was critical for Blue Diamond to be authoritative on these nascent opportunities.
This is awesome. This is what we’ve been missing and needed.
VP Innovation, Blue Diamond Growers
How might we clarify your strategic direction and market position?
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