Blue Diamond Growers, despite being in business for over 100 years old, had only recently established a consumer division. They had three fundamental questions they needed answers to focus their strategic planning process and investment into innovation. Where are we? Where do we want to go? How are we going to get there?
There was a lot of heavy lifting to do: Documents to gather containing secondary and primary data on categories, consumers and markets. Stakeholder interviews, to mine the tacit knowledge within the business, and also to understand the current knowledge gaps.
We tapped the expertise and knowledge of The Sense Network. Around the globe we brought to life how almonds are being used day to day; but most importantly The Sense Network helped us to identify the emerging evidence of Almond innovation across categories beyond food. As the largest handler of Almonds in the world it was critical for Blue Diamond to be authoritative on these nascent opportunities.
The information was gathered and synthesised, with the tangible output of this activity being The Almond Book. A beautifully designed foundational document that tells the story of Blue Diamond Growers past, present and future;
The Almond Book is used by the business to onboard newcomers, inspire strategic partner and guides strategic leadership. The clarity the book provided allowed Blue Diamond to develop new product lines, such as the ‘Crafted Gourmet Almond’ snack.
This is awesome. This is what we’ve been missing and needed.
VP Innovation, Blue Diamond Growers
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