Where are we? Where do we want to go? How are we going to get there? These three questions are fundamental to the strategic planning process and essential to any business looking to invest in innovation.
Blue Diamond Growers, despite being a business that is 100 years old, had only recently established a consumer division. There was a lot of heavy lifting to do: Documents to gather containing secondary and primary data on categories, consumers and markets. Stakeholder interviews, to mine the tacit knowledge within the business, and also to understand the current knowledge gaps.
The next step was all about looking to the future. We tapped the expertise and knowledge of The Sense Network. Around the globe we brought to life how almonds are being used day to day; but most importantly The Sense Network helped us to identify the emerging evidence of Almond innovation across categories beyond food. As the largest handler of Almonds in the world it was critical for Blue Diamond to be authoritative on these nascent opportunities.
Once the information is gathered, it is synthesised and the storytelling begins. The result of this activity is The Almond Book. A beautifully designed foundational document that tells the story of Blue Diamond Growers past, present and future; it helps to onboard newcomers to the business, inspire strategic partners and guide strategic leadership.
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