Blue Diamond Growers, a century-old almond producer, faced the challenge of charting their strategic planning and investment in innovation. With the establishment of their consumer division, they needed answers to three fundamental questions: Where are we? Where do we want to go? How are we going to get there? They sought business foresight to identify future growth opportunities and set a clear direction for their organization.
Sense Worldwide was engaged to collate and synthesize internal knowledge, but we recognized that gaining insight into Blue Diamond’s future consumers was crucial for success. We embarked on a comprehensive approach, gathering primary and secondary data on categories, consumers, and markets through document analysis.
Additionally, stakeholder interviews were conducted to tap into the tacit knowledge within the organization and identify knowledge gaps. To gain a forward-looking perspective, we leveraged the expertise and knowledge of The Sense Network, a global network of diverse individuals. These members brought to life how almonds are being used day-to-day and identified emerging evidence of almond innovation across categories, beyond food.
Through our extensive research and collaboration, we synthesized the gathered information into a foundational document called The Almond Book. This beautifully designed document tells the story of Blue Diamond Growers, encompassing their past, present, and future. The Almond Book serves as a valuable resource, used for onboarding newcomers, inspiring strategic partners, and guiding strategic leadership. Its clarity and insights enable Blue Diamond to develop new product lines, such as the Crafted Gourmet Almond snack and EXTREMES Snack Nuts.
This is awesome. This is what we’ve been missing and needed.
VP Innovation, Blue Diamond Growers