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Nonsensical // AMSR, the problem with sorry, how the mighty fall and more…

Non-Sensical is making a comeback! And we’re so happy about it. To start us off, the team have all selected an article that has tickled their creative, intellectual, curious or problem solving brain.

So dive in, roll around, stimulate those brain cells and let us know what you think!

Brands are now quite literally riding the Sizzle-Wave

In “Sense-Ational”, Cassandra writes that more and more brands are jumping on the ASMR bandwagon (and that’s Autonomous Sensory Meridian Response videos for those who don’t know). “Once just a niche genre of entertainment on the Internet, autonomous sensory meridian response (ASMR) videos, which trigger “brain tingles” in some people, are gaining mainstream recognition as a form of stress relief.” Brands have picked up on this growing wellness trend and are creating ASMR-inspired commercials that appeal to viewers’ senses. Enter Appleby’s 60-min grilling videos. Mmmmmmmm.

amsr brands

No question is a stupid question

We’ve all heard this before. But how often do you precede a question with an apology? “Everyone suffers when you apologise for asking questions. It doesn’t just reflect badly on you, it can weigh down everyone else on your team.”

questions

Sweden’s biohacking scene

Introducing the real life Sensers of Sweden’s unique biohacking scene. “Thousands of people in Sweden have inserted microchips, which can function as contactless credit cards, key cards and even railcards, into their bodies.” SO why are Swedes so happy to put microchips in their bodies? Read on to find out!

microchips

How the savvy fall from grace

How “one of the world’s savviest reputation-management companies became embroiled in a reputational scandal.” Bell Pottinger, one of the world’s leading PR firms, went into administration in Sep 2017. It had represented a wide range of organisations from Waitrose (a UK food retailer) to the Bahraini Economic Development Board during the Arab Spring. Ultimately, it was its work for Oakbay Investments, a company with interests in South Africa and controlled by billionaire Indian brothers Atul, Ajay, and Tony Gupta, that led to its downfall. The brothers had close ties to South African President Jacob Zuma and Bell Pottinger stood accused of highly unethical practices that are claimed to have put South African democracy back 10 years or more.

Haven’t found your passion yet?

You may have more control over it than you think. According to psychologists from Yale and Stanford, your passions are something that you can actively develop by having a growth mindset. “Telling people to develop their passion, however, suggests an active [process] that depends on us—and allows that it can be challenging to pursue. This, the psychologist says, “is a realistic way of thinking.”


Also published on Medium.