[15:12] Sam Eyre
Below is an excerpt from the article “Be Better Together: Why a Culture of Creative Intelligence is an Innovator’s Advantage” written by Sense Worldwide Founder & CEO Jeremy Brown, and featured in Innovation Leader’s Pointers November 2021 issue.
Elon Musk told his staff to leave a meeting if they’re not contributing: “Walk out of a meeting or drop off a call as soon as it is obvious you aren’t adding value. It is not rude to leave, it is rude to
make someone stay and waste their time.” This came from the top and set a precedent for how the business should function. You can do this too through your actions, values, and culture.
Innovation is not just about ideas. Ideas are your seeds. Your organizational culture is the soil in which those seeds grow. The soil needs to be nourishing or they won’t thrive. Think of yourself as the farmer preparing the earth; you can improve the conditions for those ideas to flourish. Use culture and values to improve your chances of innovation
Here are five principles that the Sense Worldwide team lives by and many of our clients have adopted. We call them the principles of Creative Intelligence:
Understanding and applying these principles across the organization will develop the openness, willingness, and curiosity to consistently push boundaries and challenge the status quo. To see
things differently, think differently and innovate.
Unlike Design Thinking, which is a method for innovators, Creative Intelligence is a mindset you can adopt and apply in your day-to-day life: to your job, passion project, and personal life. The ability to think differently is universal in its value and application.
To explore each principle in more detail, access the full article featured in Innovation Leader’s Pointer’s November 2021 issue (pages 26-27).