We celebrate the people, places and projects that apply the principles of Creative Intelligence.

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There’s never been a better time to be a Chinese appliance brand in the West.

Western consumers have changed over the last five years. Once, the middle classes looked down on value brands as cheap and inferior. Now they’re driving to...

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Going to the edges for inspiration

Jacky Parsons, our Director of Research, spoke on one of our favourite topics at this year’s ESOMAR conference in Nice: extreme consumers. The conference is...

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Featured Senser: Meet Sina From Berlin

The Sense Network is our global community of smart and articulate individuals that share their collective wisdom to help make things better and make better...

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How To Build a Purpose Driven Brand In One Workshop

How do you transform your sales conversation? By defining your company's purpose. Brand purpose has been big in consumer companies for years. It transformed...

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Harnessing The Power of Extreme Consumers

We were lucky enough to be featured in the Financial Times in a piece about extreme consumers. Here's the full article by Alicia Clegg. Micah Melton has...

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Featured Senser: Meet Suki From Mumbai

The Sense Network is our global community of smart and articulate individuals that share their collective wisdom to help make things better and make better...

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Seven Pillars of Innovation

We've learnt a fair bit about how to innovate over the years. If you're in an organisation and it's your job to head up innovation here's our take on what we...

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