Zac is a Digital Strategist, Rebel and an Adrenaline Junkie based in Bedford!



Say hello…

Hey! I’m Zac. I’m a strategist by day and adrenaline junkie by night (or atleast after 17:30). I love to ski, rock climb, weight lift and train in mixed martial arts… Which has always been a problem for my friends and family as I’ve just got too much energy. 

I live in Bedford. It has always been home, mainly because of the fact that a lot of my friends live here which make the homely vibes. I usually avoid the town centre now (because it gets too crowded) but my favourite spot would be a small independent coffee and cake shop called Fancy – they honestly serve the best salmon and cream cheese bagels; they’re honestly to die for!

Bedford is known for chocolate toothpaste (at least that’s what all Bedfordians think) so I would 100% recommend going to Fancy for a taste!

Tell us something you believe that others might find controversial?

I warm my weetabix up in the microwave before I eat it…

Welcome to your story; what are the key moments or breakthroughs that define your life journey so far? 

The moment I decided I wanted to work in marketing & advertising- After being warned on a few occasions by the police for partying in fields I then decided to create events for under 18’s. Turned out to be a hit but only because we had such a strong following, advertised the events with no money but with the goal to make the most noise and delivered experience as close to the real thing. When I was first made redundant – Having to pull myself out of what felt like an all time low turned out to be one of the most defining moments not only in my career, but in my life.

Tell us about your wildest dreams or vision for the future. 

I’m hoping to open an orphanage in India in the next 5 or so years with my parents’ support. Huge passion of mine which has been in the making for a while now, but this is by far my biggest side project at the moment. 

Who or what has impacted or inspired the direction of your life the most? Tell us why? 

Definitely my grandfather. While in India, his father passed away when he was a young boy, so alongside attending school he would work to provide for his family. He helped provide for a family of 8, before the age of 12… I can only ever aspire to have the same willpower and perseverance he had.

All journeys in life have their ups and downs. Tell us about a time that you felt uncertain about the future. How did you overcome and deal with this situation? 

A very deep question, I think the point I mentioned before about being made redundant really struck a note with me. I had been in a car accident shortly (i’m fine) but my car didn’t survive, so I was in a place where I had no car and no job. I definitely felt like I had hit rock bottom. My training really helped keep my mental health in check to be honest; staying focused on my goals and working around the situation to stay positive and to keep moving forward. I stayed focused, trained hard, remained ambitious and eventually found a new job within a few weeks of simply staying on track.

What inspires and motivates you to do what you do? Why do you do it? What keeps you going? What challenges do you need to regularly overcome? Do you have any rituals?

I’ve reached my goals before, slacked and I’m looking to reach them again. For me, fitness is a big part of my life, and it’s the constant inspiration those around me provide working in parallel with the ambition to regain the shape I was in when I was back at university. Fitness/ weight training has really helped teach me a hard lesson in determination and consistency, two skills I’ve had to learn the hard way. Rituals? My day is full of them. Things I have to do in a particular order which help me stay motivated to do my job, but also reach my goals out of the office. From my morning coffee ritual to specific music during the day- each of them are necessary to keep me focused.

If you could ask The Sense Network to help you to change one thing in the world for the better, what would you change and why?

Hm, I would change the way we approach pollution especially after some of the groundbreaking results we’ve had during Covid-19 where the earth has had a chance to breathe after the global lockdown.

Hello World. Put yourself out there…

Inspiration from you to us

Watch this: Google – Year in Search 2019 

Read this: Thinking, Fast and Slow by Daniel Kahneman 

Listen to this: Marvin Gaye & Tammi Terrell – Ain’t No Mountain High Enough 

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