How do you define the future of your business? Inspire growth? Disrupt a category? Outsmart your competition? Have impact? Not from behind a two-way mirror, that is certain. 

Conventional user research has a tendency to work with a homogenous sample of people to deduce mainstream consensus. Similarities over differences. Validation over inspiration. But since when does more of the same lead to breakthrough innovations? The result: me-too strategies. Instead, we need to go to The Edge and bring together people from different backgrounds, with divergent points of view and varied experiences, to stretch our thinking and inspire ideas we previously hadn’t thought of. That is where growth strategies are born. That is where the future lies.

Journal Steward Portrait

Journal Steward, Chicago

Journal Steward is a natural observer, curator of creative energy and beat maker from Chicago! ...

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Susan Moon

Susan Moon, Brooklyn NY

Susan is a Moon Gazer, Poet and Semiotician based in Brooklyn, New York! Introduce yourself in...

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Sabrina portrait

Sabrina Garcia, Fresno CA

Sabrina is a Curious Lifestyle Pilot, Health & Fitness Wiz and an Advanced Practice Nurse based...

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Sophie Lee Portrait

Sophie Lee, Los Angeles

Sophie is an 'Alchemist,' Creative Director and Personal Coach based in Los Angeles. Say...

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Klaudia Portrait

Klaudia Pawelczyk, London

Klaudia is a nuance lover, vintage fashion enthusiast and curious connector of dots based in...

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Simon Freund Portrait

Simon Freund, Munich

Simon is an Artist, Misfit, and Philosopher currently based in Munich. Say hello! Hello,...

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