The Future of Niketown

Sense Worldwide Niketown


Network Reconnaissance – The Future of Niketown


// Words from our client:

This is ****ing COOL. This is what dreams are made of for creative people.” Global Creative Director, Nike


// Elevator Pitch:

Sense Worldwide worked with the Global design team in Portland to understand and benchmark best in class innovation experiences around the world and their implications for the future of retail both online and offline to build out a direct-to-consumer (DTC) design strategy.


// Client need:

Nike set the revenue target of $50bn by 2020. One strategy to achieve this goal is to capture more margin from direct to consumer sales in both Niketown and online. To attract and retain customers Nike needed to benchmark and understand the most innovative customer experiences around the world.


// SWW solution:

Sense Worldwide collaborated with The Sense Network setting them a series of reconnaissance tasks to  explore and reflect on leading edge experiential communications in galleries, restaurants and retails stores. We translated this rich insight into a strategic framework and guidelines to inspire Nike’s brand and design teams, helping them to communicate complex technologies and propositions, simply.


// Added value:

Nike likes to stay one step ahead and set new standards in customer experience. The expertise and creative skills of The Sense Network helped to identify the unique retail and discovery spaces that will allow Nike to attract and capture the additional margin from selling direct to consumer.

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