Pepsi

PepsiCo The NOW Network

Pepsi Refreshment Playbook

Pepsi

Shaping the future of refreshment

 

// Words from our client:

For me, having an always-on Innovation Community of consumers who can handle & articulate reactions to new concepts is huge tool. It’s what I always wished I had access to in previous innovation roles – a way to explore ideas quickly, globally, and with confidence. –  Senior Global Marketing Manager

 

“Their outside/in perspective has been helpful to sharpen our perspective of the consumer needs, tensions, and barriers we can solve for across our brands.”  –  Director – Strategy and Insights

 

“The Now Network was an amazing partner for us to find deeper insights & creative inspiration for [a brand in our innovation pipeline]. With the wonderful creative minds from diverse cultural contexts, we were able to get everything done within a short time period. It is a really efficient & effective tool for global communication development.” –  Senior Global Marketing Manager

 

// Elevator Pitch:

PepsiCo needed to bring their new brand positioning to life. What better way to do it than to find people who epitomise the mindset of ‘Live for NOW’, give them $500 and a Go-Pro camera and tell them to bring this to life? Four years later The NOW Network has become PepsiCo’s go-to community for creative collaboration and inspiration for a range of mainstream brands.

 

// Client need:

PepsiCo needs global cultural inspiration: delivered cost effectively with speed and creativity so that the brand, design, content and innovation teams can test and learn from new concepts to remain culturally savvy and relevant to their global consumers.

 

// SWW solution:

Sense Worldwide established The NOW Network an always-on global creative community of 50 leading edge influencers. In direct collaboration with PepsiCo, through both online and offline interactions, global trends are explored, new brand propositions developed and packaging concepts tested; through workshops, creative activities and local market immersions.

 

// Added value:

Empathy for PepsiCo’s future consumer is baked into the brand, design, content and innovation team’s process through a tight-knit partnership with the NOW Network. This is the future of insight and innovation. The fastest and most efficient way to build cultural awareness and creative credibility for the brand, if you choose to use it.

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