Collaborative Creative Community
// Elevator Pitch:
Sense Worldwide helped Experian accelerate its B2C innovation cycle in personal data services by collaborating with the entrepreneur communities in San Francisco and London.
// Client need:
Experian is a financial services heavyweight, its portfolio dominated by a cash cow – Credit Expert. Experian asked Sense Worldwide to identify disruptive opportunities in personal data services that will drive growth in years to come and future-proof the business against new entrants.
// SWW solution:
Sense Worldwide created a win-win collaboration. In London and San Francisco leading-edge entrepreneurs, designers and technologists needed the personal data information that Experian owned. Experian needed their innovation skills. Two-day hackathons in each of the two cities resulted in a range of personal data propositions and business model canvas.
// Added value:
Adopting agile methodologies and collaborating with a community of experts, Sense Worldwide helped Experian accelerate its B2C innovation; and understand that to develop winning propositions using personal data you need to provide personal benefits to consumers.