Home Cleaning Research Amnesty and Book of Foresight
// Elevator Pitch:
Too much data not enough insight was the diagnosis for this CPG company. The Home Cleaning Book of Foresight synthesised a wealth of historic data held within the business into insights to focus the innovation team’s reality on the needs and lives of the end user.
// Client need:
The innovation team had ground to a halt, obsessing over the ‘perfect’ product, rather than designing with and for the end-user. They had a mass of research within reach, but little of actionable insight.
// SWW solution:
We reviewed and synthesized documents from over 130 key projects, spanning consumer insight, brand strategy and trends, as well as current and historical innovation initiatives. Combining all available information, we focused the findings through the strategic lenses from the business to create the Book of Foresight that inspired the innovation team to move forward with confidence and the consumer at the heart of their process.
// Added value:
The Book of Foresight built on strong foundations to reframe the consumer needs and refocus the commercial value in the category. The fresh perspective on existing data unearthed new opportunities that gave greater conviction to the insight, design, marketing and R&D teams.