How do you transform your sales conversation? By defining your company’s purpose. Brand purpose has been big in consumer companies for years. It transformed the fortunes of Dove, Old Spice and Always. But it can do the same for business to business brands as well. B2B companies like IBM and DS Smith have defined their brand purpose. This has helped them to escape the commodity trap and establish their positions as thought leaders and strategic partners, increase their margins and open up new business opportunities. Want to define your business’ purpose? Here, we show you how it’s done.

Journal Steward of Chicago

Journal Steward, Chicago

Journal Steward is a natural observer, curator of creative energy and beat maker from Chicago! ...

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Susan Moon, Brooklyn NY

Susan is a Moon Gazer, Poet and Semiotician based in Brooklyn, New York! Introduce yourself in...

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Sabrina Garcia, Fresno CA

Sabrina is a Curious Lifestyle Pilot, Health & Fitness Wiz and an Advanced Practice Nurse based...

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Sophie Lee, Los Angeles

Sophie is an 'Alchemist,' Creative Director and Personal Coach based in Los Angeles. Say...

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Klaudia Pawelczyk, London

Klaudia is a nuance lover, vintage fashion enthusiast and curious connector of dots based in...

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Simon Freund, Munich

Simon is an Artist, Misfit, and Philosopher currently based in Munich. Say hello! Hello,...

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