How do you transform your sales conversation? By defining your company’s purpose. Brand purpose has been big in consumer companies for years. It transformed the fortunes of Dove, Old Spice and Always. But it can do the same for business to business brands as well. B2B companies like IBM and DS Smith have defined their brand purpose. This has helped them to escape the commodity trap and establish their positions as thought leaders and strategic partners, increase their margins and open up new business opportunities. Want to define your business’ purpose? Here, we show you how it’s done.

Anoushka Veljee, San Jose

Anoushka is a Fashion Designer, Art Lover, Explorer and Creative Thinker based in San Jose,...

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Toby Eccles, London

Toby is the co-founder of Social Finance and positive social change-maker based in London! ...

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Jiyoung Lee, Seoul

Jiyoung is a Writer, Educator, Traveller, Crazy One and "In-Gi" based in Seoul!   ...

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Zac Masih, Bedford

Zac is a Digital Strategist, Rebel and an Adrenaline Junkie based in Bedford!     ...

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Tom Evans, Somerset

Tom is a creative entrepreneur, tech-nerd, early adopter and bio-leader based in Somerset!   ...

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Alicja Peszkowska, Copenhagen

Alicja is a Copenhagen-based consultant, researcher, and participation strategist focused on...

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