Inno Lead Pointers May 2022


Below is an excerpt from the article “Five Practical Principles for Developing a Robust Innovation Pipeline” written by Sense Worldwide Founder & CEO Jeremy Brown, and featured in Innovation Leader’s Pointers May 2022 issue.

This article is for business leaders, brand strategists, and innovators who are tasked with delivering business growth through innovation. These five principles will blend brutal commercial rigor with the art of innovation to de-risk your innovation pipeline.

  1. Humanize your strategic story.
  2. Kill ideas that don’t serve you.
  3. Stretch, challenge, and optimize.
  4. Size the prize. Manage the risk.
  5. Place bets with confidence.

Understanding and applying these principles across the organization will develop the openness, willingness, and curiosity to consistently push boundaries and challenge the status quo. To see
things differently, think differently and innovate.

Each principle builds on the last to ensure you develop a robust, commercially viable pipeline that will survive in the ruthless world of consumers and competitors.

To explore each principle in more detail, access the full article featured in Innovation Leader’s Pointer’s May 2022 issue.

Read now 


The article was inspired by a webinar Jeremy co-hosted with Head of Innovation, Alex Rückheim. If you prefer, you can watch instead.

Watch now 

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