Nonsensical // 5 Ways Sense HQ Actively Procrastinates To Boost Their Creativity

Procrastination. We’ve all done it, so don’t look guiltily away from the screen. But did you know that your procrastination could be unlocking your creativity?

According to some psychologists, active procrastination can enhance your ability to creatively problem solve. Sounds pretty good right?

Hit the link below to read about this in more detail. The team at HQ have also weighed in on their favourite way to actively procrastinate.

Continue reading “Nonsensical // 5 Ways Sense HQ Actively Procrastinates To Boost Their Creativity”

Why Marketing Needs To Look Beyond The Mainstream To Earn Its Place In Culture

By Alex Rückheim, Cultural Strategist

The Sense Network is a global talent platform that incubates ideas. Members can be found in over 1,000 cities and have made more than 20,642 network contributions to over 450 projects. Their purpose is to make things better and to make better things. Harnessing their creative intelligence, we discover and define opportunities with brand innovators, designers, planners, strategists and consultants. Together we go wide, we go deep and we iterate with The Sense Network. Collaboration with this diverse community delivers credible growth, faster.

Brands are increasingly understanding the importance of getting a handle on culture… Get it right and you will build a foundation of trust and respect that will allow for real conversations with your audience. Get it wrong and I’m sure we can all recall countless examples that backfired, especially in the increasingly connected world we live in. Brands seem to think they’ve got it all figured out. Truth is, it’s disappointing to see so many not learning from their mistakes. Continue reading “Why Marketing Needs To Look Beyond The Mainstream To Earn Its Place In Culture”