Why Marketing Needs To Look Beyond The Mainstream To Earn Its Place In Culture

By Alex Rückheim, Cultural Strategist

The Sense Network is a global talent platform that incubates ideas. Members can be found in over 1,000 cities and have made more than 20,642 network contributions to over 450 projects. Their purpose is to make things better and to make better things. Harnessing their creative intelligence, we discover and define opportunities with brand innovators, designers, planners, strategists and consultants. Together we go wide, we go deep and we iterate with The Sense Network. Collaboration with this diverse community delivers credible growth, faster.

Brands are increasingly understanding the importance of getting a handle on culture… Get it right and you will build a foundation of trust and respect that will allow for real conversations with your audience. Get it wrong and I’m sure we can all recall countless examples that backfired, especially in the increasingly connected world we live in. Brands seem to think they’ve got it all figured out. Truth is, it’s disappointing to see so many not learning from their mistakes. Continue reading “Why Marketing Needs To Look Beyond The Mainstream To Earn Its Place In Culture”

Nonsensical // AMSR, the problem with sorry, how the mighty fall and more…

Non-Sensical is making a comeback! And we’re so happy about it. To start us off, the team have all selected an article that has tickled their creative, intellectual, curious or problem solving brain.

So dive in, roll around, stimulate those brain cells and let us know what you think!
Continue reading “Nonsensical // AMSR, the problem with sorry, how the mighty fall and more…”