Hipsters, Red Bull and Aeron chairs were all nearly killed by mainstream consumers. Read more about culture and the mainstream here.
New ideas and innovations are rarely found in the mainstream. The mainstream often rejects disruptive new ideas. We have proven this to be true with some of the the most innovative and successful brands in the world. We’ve now opened up our toolkit to help you do this. This is where your future can be found, in The Sense Network. Continue reading “How do you drown a hipster?”
“Side-hustle is a word on the move, and we are watching it. Although the precise definition of this term is still in a bit of flux, it appears to be centering on “work performed for income supplementary to one’s primary job.”
According to Merriam-Webster, the term Side Hustle appeared in use in the ‘1950s, when it was used to describe both scams and legitimate jobs’. I’m sure everyone reading this has heard it used increasingly in everyday conversation over the last few years with the rise in debate around the gig economy. However what’s interesting to us here at HQ, is the lack of firm definition. It’s a term with an identity crisis. And with so many people identifying with the context of the term, as the lines between workplaces, roles and passion projects blur, what does that mean about how we ourselves identify? Continue reading “Are Side Hustles The Future Of Self Fulfilment?”
According to some psychologists, active procrastination can enhance your ability to creatively problem solve. Sounds pretty good right?
Hit the link below to read about this in more detail. The team at HQ have also weighed in on their favourite way to actively procrastinate.
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We go wide, we go deep and we iterate with The Sense Network to tap their Creative Intelligence*. Continue reading “Grow Your Business With Exponential Innovation Tools”