How might we find a sharp ownable angle, by exploring the unique connection fashion-conscious consumers have with water?

Future-proof Innovation | Brand Marketers | Consumer Insights Teams


The ‘Make Waves’ brand message underpinned Sperry’s marketing activities


The Challenge

Elizabeth Drori, the newly appointed Chief Marketing Officer of Sperry, tasked her team with establishing a purpose platform rooted in Sperry’s rich heritage of water.

The goal was a marketing campaign powerful enough to elevate Sperry beyond the association with boat shoes. To evolve the brand and connect with a new, younger audience in a meaningful way.


Our Approach



Sperry Making Waves


The Result

Wake waves”. A new brand message to be used across channels, from pop-up shops at festivals to social messaging and video ads. It became part of the Sperry brand mission.


The insights have been fantastic, especially as we continue to evolve the brand and plan for the future.

James Mackenzie, Global Brand Marketing Director, Sperry


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