How might we dimensionalize the Hydro Flask customer to help them leapfrog the competition in new markets?

Proposition Development | Breakthrough Strategy | Senior Leaders | Brand Marketers


[Big win from the Hydro Flask China launch]

 

The Challenge

Hydro Flask was fast becoming a market leader within the US and their aspirations meant they wanted to go global. But international success was proving harder to come by.

 

Our Approach

Through a serious of collaborative projects with The Sense Network, we gained a deep and nuanced understanding of the European and Chinese markets.

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Hydro Flask in Nature

 

The Result

The result was the 2019 ‘Let’s Go’ campaign and finding the right words for launching in China.

 

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