Who we are
Creative, disruptive minds
Creative, disruptive minds can feel a little restricted in a single specialism, and head for somewhere they can do something bigger. Somewhere like Sense Worldwide.
We hire smart, restless people, from academic psychologists to MBAs, and from programmers to designers. Then we team them up and let them loose on the world. It’s a bit like creating 70s cop shows, but with less predictable plots.
Jeremy Brown CEO
Jeremy Brown started it. Sense Worldwide is his fault. ‘Why don’t we convene a bunch of creative thinkers and doers from around the world, get them to tell us what’s going on out there and collaborate to develop new things?’ he said. ‘Good idea’ they all replied. Jeremy is the protagonist, the horn blower, the evangelist… the one who doesn’t make the tea much. He has a habit of huffing when things aren’t going right; and when things are going right he gets a bit over excited. He’s been doing Kung Fu for ages, we’ve seen the bruises but no one’s seen him in action. He also has a nice collection of textured blazers.
Raj Panjwani Creative Director
Raj Panjwani is the resident illusionist, he brings ideas to life before they’re real. Raj is (also) the Creative Director, you can spot his work or just hear him coming from a mile away. His flat-footed stomping around the office belies his light, clean and simple design style. Raj does everything at lightening speed, be it digital or physical and you can occasionally find him practising all three in the games arcade across the street. Raj is also renowned for making the best tea. For the record: Pantone 722 C.
Brian Millar Strategy Director
Brian Millar is shambling, mumbling word-yeti. Mistakenly wandering into Saatchi and Saatchi in 1991, he was trapped, caged and forced to write ads for food. In 1994 he was sold in chains to a travelling freak show called Ogilvy, where he was exhibited in London, Paris and New York. His funny word and picture tricks made people happy, including something called Adweek which called his IBM work Campaign of the Decade. He then escaped and spent the next ten years building two agencies, a computer games company and a small garden shed. Likes: sitting in his shed. Dislikes: direct sunlight.
Jacky Parsons Research Director
Jacky keeps chickens. Yes, yes, she has a First from Cambridge University in Medieval Italian and French and all kinds of Psychology. Yes, she set up one of the world’s best brand consultancies in her native South Africa, and speaks a bit of Xhosa. Yes, her dad and two uncles were top London creative directors, so she has been genetically engineered to be great at marketing. But we keep coming back to the chickens. Jacky regularly coaxes them out of trees, nurses them back to health and protects them from ferocious foxes. If you can keep chickens happy in London, you can do anything.
Gareth Lymer Innovation Director
Gareth used to buy and sell companies the way some people buy and sell comics on eBay. He might have bought one while you read this page. When he’s not working, Gareth is usually writing, meditating or levitating. We reckon he’s the only Zen master to support Port Vale. He’s now our managing director, which might conjure the image of suited and serious businessman. Not our Gareth. He’s a Stoke lad who prefers a cosy chat with a round of coffee rather than a round of golf. One last thing: Don’t challenge him to a game of ping pong if you want to keep your pride.
Ben Mortimer Consultant
Ben was handed down to us from the ad agency world because they didn’t know how to harness his talents. He works with all our clients who are lucky enough to get the full rigour of his knowledge, intellect and acrobatic wit. His casually delivered insights have the power to microwave your lunch, tan one side of your body and stop your watch. What’s more, he can deliver them in English, French, Spanish or L337. Ben is also a relentless cyclist, skateboarder and chef. So when he’s not cooking Boolean stew, you may just find him in the kitchen.
Sarah Jeffcock Consultant
Sarah is a published academic psychologist and an ex-cheerleader. Some shallow seeming people have hidden depths. Sarah is a deep thinker with hidden shallowness, and we think that’s ace. When she’s not jetting around the world looking into consumers’ souls, Sarah likes to potter around the lesser known corners of London taking pictures with her 70s Pentax camera. She also does lots of Bikram yoga, which involves contorting yourself into impossible positions in extreme heat. Which sounds like perfect preparation for working in the Sense Worldwide studio.
Tom Lilley Consultant
Tom has been wildly successful filling our critical ‘somebody who looks like Tintin’ role. Like Tintin, he goes on adventures all over the world, solves mysteries and speaks excellent French. Unlike Tintin, he runs an acclaimed record label and writes experimental techno. He also has an unhealthy obsession with the Tour de France and its coterie of doped-up anti-heroes. He’s probably the second best thing to come out of Ashby de la Zouch, beaten only by KP Skips. OK, and maybe Hula Hoops. But Tom is definitely the best non-snack from Ashby.
Millie Findlay Consultant
Millie knows about fashion and her collection of jumpers is something to behold; worth a look if you have a pair of dark glasses to hand, or better still a welding mask. Her diligence and commitment to her work is evenly matched by her ability to pull weird grumpy faces. Her Fine Art degree may have taught her to cut together video like a ninja, but it has left her incapable of folding a piece of paper or drawing a straight line. But stranger still, Millie sleeps with her eyes open.
Maria Winslet Network Manager
Remember that song “How do you solve a problem like Maria?” Well actually, our recruitment expert is the person most likely to provide the solution: Need to track down a dozen tech savvy Spaniards? Just ask Maria. Desperately seeking a brace of fashionista Frenchmen? Maria will supply. Dedicated, loyal, driven and creative, this west country girl’s mind rarely strays far from her work wherever in the world she finds herself and she’s always up for a challenge. So, how do you solve a problem like Maria? How do you catch a cloud and pin it down? Well, it might take a pint or two of cider. And some Playmobil.
Elaine Ho Consultant
Elaine hath a degree in Medieval languages as well as speaking German, a bit of French and a smatter of Chinese. Most useful when interviewing in different cultures around the world, especially the peasants who lived in the kingdom of Otto IV von Braunschweig. Elaine’s also a bit of a gourmet, a hobby which she ideally combines with friends, late nights and dancing. She tells us if she didn’t have to work again she’d like to scout out strange and exotic wildlife from around the world. We haven’t established if she’d then cook and eat the aforesaid wild animals. Slow roasted tube-nosed bat anyone?
Magdalena Lechowicz Consultant
Magda found us through a Google search at 1am on a Friday night. We thought it best not ask what she was really looking for. She’s got an MA in Psychology so you’d think she’d be a good listener but as it happens she also loves talking. So much so she regularly has the studio doubled up in laughter at her ‘Magda-isms’. Her favourite work pasttime is pouring over primary research and distilling it onto something crunchy, like some gibbering qualitative data alchemist. When she’s not creating data spells she’s usually travelling. She’s lived all over the world so she feels at home in any location we may send her for a project. Even Albania.
Maciej Kubat Financial Controller
Maciej describes himself as ‘an average Joe’ but with a qualification in management accountancy, an MA in Logic and Philosophy, an MA in Psycholinguistics plus an unfinished PhD in game theory & artificial intelligence Maciej is anything but average and probably the most over qualified financial controller Sense has ever employed. In his spare time he likes to fence. Not the stolen goods variety but the sport. Fortunately our clients are good at paying their bills. If they weren’t Maciej may take it upon himself to visit them with his épée. Ask him about Mount Sleza in the Silesian Lowlands of Poland, his favourite place in the world.