Insight

three quarter shot of Discovery She report open on desk
three quarter shot of Discovery She report open on desk
three quarter shot of Discovery She report open on desk
< >
"Creativity and actionable insights underpinned every part of this study from the methodology through to the output."

Claire O'Connor, Research Director, Discovery Communications Europe

You need to do new things. People don’t like new things. It’s time to re-think your approach to research.

Research should be an adventure. We’ve just finished a road trip, picking up and interviewing hitchhikers between Malmö and Barcelona for a mobile phone maker. We recently re-analysed ten years’ worth of research data for a packaged goods client, uncovering huge blue-ocean opportunities in a category they thought they knew. We gave a smartphone to a man who’d just spent 20 years in prison, to see what he made of the experience.

Regular research was fine for small, incremental changes. Would you like a caramel version? What if we made it in a range of pastel shades? These days, most of our clients are looking to be more disruptive. And that means a more adventurous approach to insight.

Aeron Chairs, Pop Tarts, PCs and Tupperware were all rejected by surveys and focus groups. We want to inspire ideas, not to kill them. So we:

Want to know more?