An idea only becomes an innovation when a customer buys it.
If you’re like most of our clients, you don’t have a shortage of great ideas in your organisation. The big challenge is to bring them to market and beat the 70% failure rate that dogs new products and services.
We believe that a great innovation idea deserves a great plan. So we spend as much time on positioning an innovative idea and writing compelling business cases as we do on helping you come up with ideas in the first place. We know they have to be bought by your senior management team and shareholders as well as consumers.
We have a range of tools to produce great ideas and help innovations succeed in the market:
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