Consumer Co-creation – Brand and Product Strategy

Nike needed creative inspiration for their sportswear icons among style-conscious youth across Europe. Through the Sense Network we recruited cultural experts from 10 countries who we engaged using our online Community Network Conversation Tools (CNCT) and in physical co-creation workshops.

From this collaboration we delivered the EMEA team a brand strategy, local tactics and product design principles to help Nike to continue 'talking the talk and walking the walk' with influential style leaders.

"We've been through a lot of other methodologies, we've done the focus groups. But once you actually start to spend time working with the consumer over a period of time, and that consumer is creative, experimental, and challenging then you really start to get a crackling of energy and somewhere new that the brand can go".

Jason Fulton
Consumer Cultures Manager
Nike EMEA