Return on Research – Dynamic Insight with FYI

Discovery Channel's 'Species' is the most comprehensive qualitative and quantitative study ever created to explore and understand the changing lifestyles of men aged 25-39 across 10 European countries.

This research is kept fresh and relevant to the business by taking it online and socialising the insight with our collaborative platform For Your Inspiration (FYI). This allows Discovery's research, marketing and production teams and Sense researchers to continually tag new information and create conversations around research content. This helps to identify new trends and insights, which continue to inspire and drive the business.

"Creativity and actionable insights underpinned every part of this study from the methodology through to the output. Critical was the need to identify a solution to help keep our insights alive, ensure they remain relevant and become a day to day tool."

Claire O Connor
Director, EMEA Research, Insights, Innovation
Discovery Communications Europe Ltd