Global Needstates Model – Consumer Communities

BBC Worldwide came to us with the challenge of helping them create a Global Needstates Model. In other words, a consumer understanding of the role of content and channels in a time shifted, multi-channel, broadband media world.

Through people in the Sense Network and using our Community Network Conversation Tool, on an ongoing basis we monitor media diaries and analyse a range of interactive tasks to research and evolve a needstates model to understand and articulate global lifestyles, motivations and the consumption of screen based media.