Strategy

Why bankers are now more creative at research than marketers

Vector illustration of a suitcase full of icons that convey many tools

Just as marketers are trying to come to terms with big data, the world’s most sophisticated financial minds are finding creative ways to escape from it. At Sense Worldwide, we work with consumer giants like Nike, PepsiCo and Samsung, but we also work with private equity companies on the prowl for big takeover opportunities. I […]

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How To Make A Launch Go Viral

Brian Millar being interviewed by the FT on TV

Our Strategy Director Brian, is interviewed by Ravi Mattu of the FT who asks what it takes for products to go viral and how internet start-ups can create a buzz around their business that’s sustainable.

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Going to the edges for inspiration

Pepsi Now Network logo

Jacky Parsons, our Director of Research, spoke on one of our favourite topics at this year’s ESOMAR conference in Nice: extreme consumers. The conference is an annual get-together for members of the market research industry and this year’s theme was ‘inspiration’. At Sense, we find talking to extreme users incredibly inspiring. Nick Graham, our PepsiCo […]

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How To Build a Purpose Driven Brand In One Workshop

People discussing ideas in a Sense Worldwide workshop in a warehouse in Chicago

How do you transform your sales conversation? By defining your company’s purpose. Brand purpose has been big in consumer companies for years. It transformed the fortunes of Dove, Old Spice and Always. But it can do the same for business to business brands as well. B2B companies like IBM and DS Smith have defined their […]

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