Research

Why bankers are now more creative at research than marketers

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Just as marketers are trying to come to terms with big data, the world’s most sophisticated financial minds are finding creative ways to escape from it. At Sense Worldwide, we work with consumer giants like Nike, PepsiCo and Samsung, but we also work with private equity companies on the prowl for big takeover opportunities. I […]

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Going to the edges for inspiration

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Jacky Parsons, our Director of Research, spoke on one of our favourite topics at this year’s ESOMAR conference in Nice: extreme consumers. The conference is an annual get-together for members of the market research industry and this year’s theme was ‘inspiration’. At Sense, we find talking to extreme users incredibly inspiring. Nick Graham, our PepsiCo […]

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Gonzo Research Part II

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Find out how we’ve worked with companies such as Nike, PepsiCo and Samsung using radical, fast and cost-effective methods of research to gather insights that can transform a business. Our Strategy Director Brian Millar reveals more about Gonzo research in the second part of his article.

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Gonzo Research Part I

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Find out how some of the world’s most innovative companies are complementing traditional research with radical, fast and cost-effective methods for gathering insights and inspiration. Our Strategy Director Brian Millar reveals more about Gonzo research and how we’ve used it to help companies to grow.

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