Design Thinking

Going to the edges for inspiration

Pepsi Now Network logo

Jacky Parsons, our Director of Research, spoke on one of our favourite topics at this year’s ESOMAR conference in Nice: extreme consumers. The conference is an annual get-together for members of the market research industry and this year’s theme was ‘inspiration’. At Sense, we find talking to extreme users incredibly inspiring. Nick Graham, our PepsiCo […]

Read full post »

6 Things I Learnt About UX Design

Vector illustration of hand touching a tablet

Being a member of Sense Worldwide naturally means you’re an inquisitive person, because that’s what we do all day, we question, observe, learn and explore – some of us just call it being nosey, but hey we’re good at it! To help nurture this quality we each search out and undertake training in anything that […]

Read full post »

Harnessing The Power of Extreme Consumers

Chef in a freezer room cutting ice with a chainsaw

We were lucky enough to be featured in the Financial Times in a piece about extreme consumers. Here’s the full article by Alicia Clegg. Micah Melton has strong opinions about ice. The water to make it must be double boiled; small dense cubes are best for shaking cocktails; a 9-inch shard of ice chills a gin […]

Read full post »

5 Lessons in Luxury Car Design From the Guys Who Park Them

Valet attendant standing next to a grey Ferrari

“On a hot summer day, after getting in a high-end Lexus, I felt a sensation similar to peeing my pants. I looked down and noticed that the seat had little holes, blowing cool air up from below.” It was just another day for Ben Nesvig, who valet-parked cars in Minneapolis for over eight years. Valets […]

Read full post »