Going to the edges for inspiration

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Jacky Parsons, our Director of Research, spoke on one of our favourite topics at this year’s ESOMAR conference in Nice: extreme consumers. The conference is an annual get-together for members of the market research industry and this year’s theme was ‘inspiration’. At Sense, we find talking to extreme users incredibly inspiring. Nick Graham, our PepsiCo […]

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Harnessing The Power of Extreme Consumers

Chef in a freezer room cutting ice with a chainsaw

We were lucky enough to be featured in the Financial Times in a piece about extreme consumers. Here’s the full article by Alicia Clegg. Micah Melton has strong opinions about ice. The water to make it must be double boiled; small dense cubes are best for shaking cocktails; a 9-inch shard of ice chills a gin […]

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We’re Crowdsourcing Our New Office

After a glorious 10 years we’re calling time on Soho. We’re moving. Where? Not sure? We were sure. Actually, we were getting ready to move in December. We’d found a majestic two floored warehouse space just north of Old Street. We’d appointed the designers to carry out a refit. We were just about to sign […]

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