A woman bus driver stands in her traditional London red double decker bus.
‘My lifestyle makes it hard to eat healthily. So it’s no surprise I suffer from high cholesterol.’
‘I’ve made some positive changes. I’ve been drinking Benecol, the cholesterol-lowering yogurt drink, even though the guys at work laugh at me. Sense Worldwide asked me to share my experiences with the people who make the product.’
Benecol in the UK used to look like a medication rather than something you’d enjoy eating. The brand talked to customers as patients with a problem. Our work transformed all that. It united everyone who works on the brand – marketing, research, sales and operational teams – around a new vision for the brand and its relationship with consumers. As a result, sales volumes are up and so is the health of the Benecol brand.
Our work was shortlisted for the UK Marketing Society’s Awards for Excellence in Consumer Insight and Employee Engagement. You can read the full case study in the Awards Submission below which describes the project in full and the outcomes.