I’m a dominatrix. I helped to create a new blister product.

‘I’ve had some weird requests in my time, but…’

‘I spend a lot of time in killer heels. So when Sense Worldwide asked me to help create better blister plasters, I jumped at the chance. I worked with doctors, soldiers and designers to come up with better ideas. Who knew that relieving pain was as much fun as inflicting it? Who do you enlist to help you to co-create a new blister product? People who get a lot of blisters.’

We worked with fashionistas, fetishists and soldiers to understand the hacks they used, the ways they adapted their footwear and the opportunities for new products to meet their extreme needs. If our concepts could keep this demanding audience happy, then everybody else will be delighted with them.

Look out for the new generation of blister preventers in a shop near you soon.