Subversive new media artists overlaid new works on the staid collection in New Yorks MOMA with AR technology see more
This has been playing out for a while now with some fantastically innovative projects most of which have petered out over time. Augmented Reality hasn’t really stuck, but with google improving the technology anything could happen. The really interesting aspect -and the one pushed further by Googles reported new tech- is the fact that we could totally redefine the way we see the world to suit our own tastes.
A hypothetical future where this was the case was masterfully mocked up by Keiichi Matsuda a few years ago and seems especially relevant now. Check his vision out below, we recently spoke to Keiichi who told us this was his attempt to push the potential for this tech to its absolute limit so the outcome can appear a little bleak with its intrusion of advertisers but do check out this other videos for some more potential outcomes. Inspiring stuff and all very close on the augmented horizon.