Blog

How To Make A Launch Go Viral

Our Strategy Director Brian, is interviewed by Ravi Mattu of the FT who asks what it takes for products to go viral and how internet start-ups can create a buzz around their business that’s sustainable.

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Going to the edges for inspiration

Jacky Parsons, our Director of Research, spoke on one of our favourite topics at this year’s ESOMAR conference in Nice: extreme consumers. The conference is an annual get-together for members of the market research industry and this year’s theme was ‘inspiration’. At Sense, we find talking to extreme users incredibly inspiring. Nick Graham, our PepsiCo […]

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Featured Senser: Meet Sina From Berlin

The Sense Network is our global community of smart and articulate individuals that share their collective wisdom to help make things better and make better things. The Sensers (as we call them) are our eyes and ears on the ground, always scouting out the latest trends, able to bring fresh views when collaborating on projects. Every […]

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Gonzo Research Part II

Find out how we’ve worked with companies such as Nike, PepsiCo and Samsung using radical, fast and cost-effective methods of research to gather insights that can transform a business. Our Strategy Director Brian Millar reveals more about Gonzo research in the second part of his article.

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